The Power of Habit by Charles Duhigg

Authors: Charles Duhigg
Publisher: Penguin Books
Edition: 2022
Pages: 379
ISBN: 978-1-847-94624-9
Language: English

Many companies struggle with their advertising strategies. For example, Procter & Gamble’s Febreze initially flopped until a marketer noticed a pattern and adjusted their approach. This change led to the product’s success, showing that habits and strategies can and should be changed when they aren’t effective. Adapting our methods can lead to better results in business, communities, and life.